What is the benefit of using an AI-based Relevance platform? A Relevance platform can:
- Provide you with an AI-powered website that can serve up personalized query results
- Enable employees and customers to get the information they need speedily and without any hassles
- Reduce the number of cases that go beyond a single interaction
- Lessen the downtime associated with looking for information
- Equip your IT team with data to help them improve their platform and improve future searches
- Accelerate time to productivity for new hires
Let’s look more deeply at how you can use a Relevance platform to provide a unique experience for every website visitor.
The Role of AI Search for Websites
AI search for websites helps you create relevant, unified, and valuable experiences, effortlessly and automatically connecting each visitor to the content they need with intelligent search and recommendations. AI-powered websites give you the ability to personalize every interaction, delivering an optimal customer experience at scale – across web, mobile, email, and ads. It simplifies content personalization by letting AI optimize every step of the journey, tailoring content to each individual with:
- Data-driven content and product discovery
- Predictions based on user history, interests, and affiliations
- Context- and behavior-based recommendations
AI enables you to unify interaction data across touchpoints to provide relevant experiences and keep visitors engaged wherever they interact with your business:
- Websites, online stores, and apps
- Support and community sites
- Training and documentation sites
Using an AI Engine for Websites to Deliver a Truly Unique Experience
Enterprises are increasingly adopting AI and machine learning (ML), which has driven up the demand for AI engines and open-source AI platforms that can be used to develop intelligent applications and tools.
Effortlessly connecting each visitor to the content they need with intelligent search and recommendations is the name of the game here. On the employee side, it’s the way to help people be more productive. On the customer side, it’s the way to increase engagement, which will result in digital experiences that convert.
Putting Personalization and Recommendations into Full Drive
A key benefit of using an AI engine is the ability to simplify content personalization by letting AI optimize every step of the journey. You can tailor content to each individual with:
- Data-driven content and product discovery
- Affinity predictions based on user history, interests, and affiliations
- Context- and behavior-based recommendations
The Added Benefits of Omnichannel Personalization
Omnichannel personalization gives you the added benefits of:
- Personalizing products, content, and copy on every customer channel
- Linking customers’ online behavior to in-store follow-up by notifying local stores when a particular user browsed specific items online
- Enabling in-store purchases to be reflected in online product recommendations and promotions
- Connecting customers’ online browsing behavior to personalize the in-app experience and trigger relevant push notifications
Discover how website search solutions by Coveo provide unique experiences for every website visitor.